Oct 29, 2011

How to Write an Effective Blog Description and Keywords?


Setting keywords and descriptions are some of the important things in blog SEO. Targeting useful keywords and using them on your blog’s description may put your site on top of different search terms and bring targeted search traffic.
At the very beginning, bloggers find it tricky for them what to do and what not? Keywords are easy but what about description? There is some factors work together in search terms. Some bloggers found their site rank higher in search terms within few months. Most of the times these terms are not that popular enough to bring a burst of traffic.

Set a Blog Description Under 160 Characters


Search engines show up only 160 characters in the search results, so it would be better to keep your description under 160 chars. There are two things that work here, one is the description and the other is Meta description. The first 160 chars will work as your Meta description. Another important thing for your blog’s SEO is keywords. When I write a new post, I set some keywords for that post. For and example I’ve set google, SEO, search engine etc as the keywords for this post. Google will use these keywords to determine what’s written in this post. This is an easy one but what to do about your blog’s homepage keywords? The homepage is a tricky one and the contents are always changing. One fine idea is to use your post categories as keywords. Most of the time we try to target keywords that doesn’t belongs to the blog.

Keywords Will Not Change Your Stars

If you think adding few targeted keyword on a Meta tag will take you up on the popular search terms then you’re wasting your time. Adding few keywords will trigger robots to think that this page is about this. TwiTip is a blog all about twitter and it’ll rank higher is search terms because it has lots of words written about it. There’s nothing special about those Meta tags, your blog’s every word is a keyword. If you want to get higher ranking for iphone, then you have to add a lot of articles about iphone.


Keep The Changes For Longer


As you have your blog’s control, you can change the blog’s title, description, and keywords 10 times a day! It’s a bad thing for SEO because it’ll hurt your rank. All of your posts are being checked regularly by google. Each post get’s a position but when there’s a change in the post, google re-organizes the will index to fit with the updated version. Now when google will do it, another new site may take your position and throw you in the bottom of the results page. Don’t do these mistakes what I did before, make changes and leave them for another 6-12 months. 

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